WHETHER YOU DETOUR TO MACCIES ON THE WAY TO YOUR
NAN’S OR YOU’RE SAVING THE GALAXY FROM AN ALIEN ATTACK
WHATEVER YOUR MAIN MISSION
MCDONALD’S IS LIFE’S SIDE MISSION
THIS YEAR WE’VE GONE BIGGER THAN EVER
PARTNERING WITH THE WORLD’S MOST HYPED XBOX GAMES
TO BRING FOOD FROM IN-GAME TO THE
mCDONALD’S MENU FOR THE FIRST TIME
CHARACTERS LEAVE THEIR MAIN MISSION
TO GO ON A SIDE MISSION TO MACCIES
IN A BLOCKBUSTER AV
WE KICKED OFF BY TEASING THE PARTNERSHIP
WITH CREATORS, SOCIAL AND XBOX
TO GET GAMERS AND FANS TALKING
FANS AND CREATORS WENT TO A
SIDE MISSION EVENT TO TRY THE MENU
THE IN-GAME MENU
LAUNCHES TO THE MASSES
COSPLAYERS TURNED UP
AT MACCIES TO TRY THE MENU
ON LAUNCH DAY XBOX LEAVE THEIR
MAIN MISSION TO GO ON A SIDE MISSION
GAMERS CAN EVEN TURN THEIR REWARD
POINTS INTO EXCLUSIVE IN-GAME UNLOCKS
NOW IT’S TIME FOR
YOU TO SHARE IT ON YOUR SOCIALS
CAPTION COPY EXAMPLE
The main mission can wait.
Some of the world’s most iconic gaming characters have left their main missions to come on a Side Mission to McDonald’s.
For the second instalment of our #Side Missions platform, we’ve partnered with Xbox to create an epic six-game crossover.
At the heart of this immersive, 360 campaign is the Side Missions Menu, where we bring food from in-game into the real world for the first time ever, including Moa Nuggets from Halo, Blamco Cheese Bites from Fallout, World of Warcraft Dragonbreath dip, Sour Cherry Fizz from Forza and Candy Crush McFlurry.
Here’s the 60” TV.
The main mission can wait. Take a Side Mission to McDonald’s.
SIDE MISSION COMPLETE
