IT'S NOT THEFT. IT'S A FLAVOUR RELOCATION.

✦

IT'S NOT THEFT. IT'S A FLAVOUR RELOCATION. ✦



The WORLD menu

heist is IN MOTION

NOW IT’S TIME TO SHARE IT ON YOUR SOCIALS

SOCIAL CAPTION INSPIRATION

SHORT EXAMPLE

International menu envy is a thing. But don’t worry, we’ve heisted the best of the best for you.

The only thing better than McDonald’s…is McDonald’s in another country. Welcome to the World Menu Heist.

Ever felt envious of Maccies items in other countries? Well, we went out there and heisted them for you.

The internet is always jealous of McDonald’s menu items in other countries. Well, internet…we’ve gone out there and heisted them for you.

LINKEDIN EXAMPLE

Hang on, McDonald’s has WHAT over there and we don’t!?

Our feeds are full of fans expressing serious menu envy for our menu items in other countries around the world. So we did what any fan first brand would do: we pulled off a Global World Menu Heist.

For months our European crew have been meticulously planning to heist the most wanted menu items from around the world. And right now, the Heist is on.

Today marks the official launch of McDonald’s World Menu Heist.

Gold shipping crates have been spotted moving across Europe with some spotted arriving by train and will be unloading in: Switzerland for fans to get their hands on.

Fans have also been hunting down the crates hidden on the viral Google Map game Geoguessr.

An epic World Menu Heist TV ad goes live along with craveable OOH, social hype, creators, events, immersive restaurant experiences and so much more.

Throughout the next 6 months we have a massive masterplan of activity to share the most wanted goods with our fans. They will be passed from country to country by crew and creators before we inevitably get caught and have to give them back.

So get out there, and get them before we have to give them back.

HEIST CAMPAIGN ASSETS

THE BIG FILM

CAMPAIGN STILLS

TV COMMERCIAL STILLS

SWITZERLAND CRATE DROP

GEOGUESSR CRATE DROP

CAMPAIGN STILLS