💎 MOST WANTED 💎
💎 MOST WANTED 💎
LAST YEAR WE PULLED OFF THE WORLD MENU HEIST.
BUT IT WASN’T ENOUGH. FANS WANTED MORE GOODS.
SO WE AsSEMBLED A CREW. MADE A PLAN. AND SET OUR SIGHTS ON THE BIGGEST SCORE YET.
THE WORLD’S MOST
WANTED MENU ITEmS
FANS AND CREATORS SCOUTED THE GOODS
A BLOCKBUSTER TV AD
CAPTURES THE CREW PULLING OFF
THE MOST WANTED HEIST
AN INNOCENT-LOOKING SHOP FRONT
BECOMES OUR SECRET DISTRIBUTION HUB
FOR CREATORS TO TRY THE LOOT
LADBIBLE ARE DOCUMENTING
THE ENTIRE HEIST
THE MOST WANTED GOODS ARE
DISTRIBUTED TO THE MASSES
AND EVERY RESTAURANT
WILL IMMERSE FANS IN THE HEIST
IN THE APP FANS WILL BE REWARDED
FOR BEHAVING LIKE HEISTERS
NOW IT’S TIME FOR YOU TO
SHARE ON YOUR SOCIALS
CAPTION COPY INSPIRATION
When Posting the AV
Blame the comment section…
All year fans have been asking us to heist more of their favourite international McDonald’s menu items… so we did.
For the second instalment of our World Menu Heist campaign, we scouted out the fans’ Most Wanted menu items and we stole the whole lot.
🇩🇪 Germany’s Big Rosti
🇨🇦 Canada’s Maple & Cheddar Chicken
🇳🇱 Netherlands’ Paprika McShaker Fries
🇦🇪 UAE’s Mac & Cheese Bites
🇨🇦 Canada’s S’mores McFlurry
🇦🇺 Australia’s Chicken & Bacon McMuffin
🇸🇬 Singapore’s Chicken & Egg McMuffin
🇮🇳 India’s Guava x Sprite Zero
The campaign is huge, spanning every touchpoint, but here is the TV spot.
Or should I say, the first TV spot 👀
When Posting the Campaign Stills
Why can’t we have that over here?!
All year fans have been asking us to heist more of their favourite international McDonald’s menu items… so we did.
For the second instalment of our World Menu Heist campaign, we scouted out the fan’s Most Wanted menu items and we stole the whole lot.
An epic World Menu Heist TV ad goes live along with craveable OOH, social hype, creators, events, immersive restaurant experiences and so much more.
But the thing about heisters is, they always want more… 👀
